We serve as a fractional legal marketing director for solo and small personal injury law firms that want consistent, profitable growth without the cost of a full-time hire. Instead of juggling vendors or guessing what’s working, you get senior-level strategy, execution oversight, and clear accountability focused on one goal: signing better cases. Our approach is practical, data-driven, and built to support a smarter path to growth—starting with a focused Zoom strategy call.
Fractional CMO – Advisory Plus
Strategic marketing guidance with light vendor oversight
$2,995 / month
What’s Included
Weekly Owner Strategy Call (30 minutes)
A focused weekly working session to review priorities, assess performance, and make clear, confident marketing decisions. Built for owners who want clarity and momentum without long meetings.
Marketing Direction & Channel Prioritization
Clear guidance on where to focus your time and budget across digital, local, referral, and community marketing channels—so you’re investing where it actually matters.
KPI Review & Strategic Insight
Review of core marketing metrics including leads, conversions, and cost efficiency, with executive-level insight into what’s driving results and what needs adjustment.
Limited Vendor Supervision
Strategic oversight of up to one to two marketing vendors (such as SEO, PPC, or website support), including:
- High-level performance review
- Directional feedback and priority setting
- Alignment of vendor work with your business goals
No day-to-day management or task execution.
Campaign, Messaging & Idea Review
Review and refinement of campaigns, ads, messaging, or content ideas to ensure they are strategically sound before launch or spend.
Quarterly Marketing Game Plan
A clear 90-day roadmap outlining priorities, initiatives, and success benchmarks—designed around your firm’s size and growth goals.
On-Demand Owner Support (Async)
Limited email or message access between calls for quick questions, clarity, or directional guidance when decisions can’t wait.
Fractional CMO – Marketing Performance Audit
A one-time strategic audit that gives law firm owners clarity on what’s working, what’s not, and where to focus next.
One-time Fee: $2,499
What’s Included
30-Minute Kickoff Call
A focused kickoff call to understand the law firm’s goals, current marketing efforts, and growth challenges. This ensures the legal marketing audit is aligned with how the firm operates and defines success.
Audit of Up to 3 Marketing Channels (Digital, Local, Referral)
A detailed review of up to three primary marketing channels, including digital marketing, local visibility, and referral sources. This audit identifies which channels drive qualified cases and where improvements can increase results.
Review of Vendor Performance and Marketing Spend
An evaluation of current marketing vendors, services, and spend to assess efficiency and return on investment. This review highlights gaps, redundancies, and opportunities to improve law firm marketing ROI.
Strategic Scorecard and Written Diagnostic
A written diagnostic and strategic scorecard summarizing audit findings. This document clearly outlines strengths, weaknesses, and priority opportunities within the firm’s marketing strategy.
90-Minute Debrief Session with Recommendations
A live debrief session reviewing audit results, explaining recommendations, and outlining clear next steps. This session provides direction, clarity, and an actionable plan to support sustainable law firm growth.
Fractional CMO – Growth Planning and Vendor Setup
A structured 6 week project to set your law firm up for serious marketing growth — with the right strategy, right vendors, and a focused execution plan.
One-time Fee: $5,499
What’s Included
Deep-Dive Strategy Session
An in-depth strategy session focused on the firm’s goals, current marketing performance, and growth constraints. This session establishes clear priorities and sets the foundation for a focused law firm marketing strategy.
90-Day and 6-Month Growth Roadmap
A structured growth roadmap outlining clear actions and milestones over the next 90 days and six months. This plan provides direction, accountability, and a practical path to sustainable law firm growth.
Role Definitions for Vendor Needs
Clear definitions of required marketing roles and capabilities based on the firm’s goals. This ensures vendors are hired for the right functions and reduces overlap, inefficiency, and wasted spend.
Vendor Selection Support (Up to 3 per Channel)
Guidance and evaluation support for selecting up to three marketing vendors per channel. This process helps small law firms choose partners aligned with strategy, budget, and performance expectations.
Strategic Onboarding Session with Chosen Vendors
A structured onboarding session to align selected vendors with the firm’s goals, messaging, and success metrics. This ensures faster ramp-up, clearer accountability, and stronger early performance.
Fractional Legal Marketing 